Thursday, 25 April 2013

How did you attract/address your audience?


I have used bright colours to attract my target audience but not too bright as this would create a childish atmosphere for the magazine which isn't ideal. On the front it has an image of a band member looking quite mysterious, and this would appeal to the skater type of teenager as this is probably how they appear to people as well. In front of this image are the word ‘Exclusive Interview’ this may encourage people to read about and know his story the story. 
The magazine has its own individual look which should help teenagers to relate to wanting to be an individual which will lead to them buying .Teenagers wanting to be their own person and read about people like themselves will boost sales and encourage more individuals to read it.
Direct address isn't used but I still include offers and prizes that would appeal to the audience. For example ‘Free You Me at Six keyring’. By advertising what you will get when buying the magazine may also boost sales. A teenager may only be interested in the free object or posters inside but, by having that 'addition'; it may encourage them to buy the magazine more often to be part of the free offers.
Inside my magazine appropriate language is used but it is not too informal that older members of the public wouldn't want to buy it. It has a laid back attitude, it doesn't want to force opinions onto the reader, it’s just to help them keep options open and express different opinions.  The colours inside link to the front cover but, it does include more images to keep the reader interested in what is going to be in the feature article. The feature article does have a slightly different look to the rest of the magazine but this is to give it its own characteristics and highlight the individuality of the bad being interviewed. The attitude is appropriate for my target audience as it is casual and laid back which may make the magazine more enjoyable to read and for people to relate to.

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