What kind of media institution might distribute your media product and why?

As the largest consumer is Bauer media with 25% share of the market. Closely followed by IPC media with a 20% share of the market, they both take up a very large share of the magazine industry so it could be a good idea to present my magazine to the institutes that don’t consume so much of the market. If I was to introduce my magazine to a company that would normally sell this type of product, it may increase sales but if it was a lesser known name then this may cause my magazine to take longer to be discovered or even be recognised as a worth product to sell.

Since Wireless is very similar to magazines such as Kerrang! and NME I would expect them to be distributed by institutions such as Bauer or IPC media as they already sell products similar to these. Although I may expect to not see my magazine being distributed but a company such as IPC Media. This would be for the main reason that I just mentioned, they already distribute magazines similar to mine, this may make it harder to be recognised and since magazines such as Kerrang! are already very popular the competition would be very high. This, giving me a smaller chance in the market leaves me to find another magazine distributor.

However, Bauer Media does distribute music magazines somewhat similar to mine, I feel like mine has some certain qualities that would make it stand and not blend in too much with the original music magazines. By choosing Bauer to distribute my magazine can boost profits as they already have many popular magazines and they know how to advertise and sell the product.

If I was to sell my magazine in individual retailers, it may bring the number of people buying it down but I may gain more money from the fact that I am don’t have to pay out extra money to big corporate businesses. This would also help with advertising as the money from that would go straight to me instead of through the bigger corporations.